Saving Local TV News

Saving Local TV News Local television news is no longer a sustainable business venture. The big media companies who own most of the TV stations in Canada are not able to make those divisions profitable, and the remaining independents even less so. What has gone wrong with local TV’s finances? Advertising foots the bill for 90 cents of every dollar of local TV revenue. However local stations in Canada have seen advertising revenues decline steadily since 2010 from $2.2 billion to $ 1.8 billion and still falling. Meanwhile Internet advertising has exploded, going from $800 million to $4.6 billion in nine years. The Internet advertising market in this country is owned 54% by Google and 14% by F

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Howard Law

Unifor Media Council

205 Placer Court, Toronto, ON M2H 3H9  |  Tel: 416 497-4110, 800 268-5763